Sacramento Becomes Tactical Gear Destination
Blumenthal’s Uniforms and Equipment opens a 5.11 Tactical Select Store
Sacramento, CA – Blumenthal’s Uniform and Equipment announces the launch of their 5.11 Tactical Select Store opening December 14, 2011. This store is one of only two 5.11 Tactical Select stores in the nation carrying the full line of 5.11 Tactical products offering an interactive shopping experience for tactical gear.
“Our first Select Store in Portland, Oregon has been a real success. 5.11 Tactical products have so many features that consumers want to see, feel and interact with our products,” explains Tom Davin, CEO of 5.11 Tactical.
Blumenthal’s began in Seattle, WA in 1948 by Joe Blumenthal and has grown to 5-stores in the Northwest. Brothers Mitch and Mark Blumenthal along with partner Roger Heldman, have announced a Grand Reopening of their Sacramento store after a remodel and the addition of the full line with over 7,000 product styles from 5.11 Tactical. The Grand Reopening celebration will take place on December 14 at Blumenthal’s, 3133 Arden Way, and will include a gift for the first 25 people in the door each day, prize drawings, snacks, and 20% off all 5.11 Tactical in-store purchases at this location only.
“Our customers love 5.11 Tactical and their new products are always well received,” explains Blumenthal owner Roger Heldman. “5.11 Tactical revolutionized the industry by introducing a whole new ‘tactical wear’ category. Those looking for anything from cargo pants to outerwear to concealed carry clothing will find it right here to test, try on and buy.”
5.11 Tactical products are traditionally sold online and through retail public safety uniform dealers. The shopping experience changed with the opening of the first Signature Store in Fresno, CA in May 2011. Blumenthal’s is only the second store to carry over 7,000 styles offered by 5.11 Tactical and offers a rare opportunity for everyday Americans to see, feel, and purchase products that were originally intended for high-intensity situations.Blumenthal’s is excited to unveil the new store: “Northern California customers will be amazed with our expanded tactical clothing and gear selection, superior customer service and the overall experiential shopping opportunity.”